On March 29 afternoon, the Zhejiang Province clothing profession association children's clothing branch's press conference is held in Beijing The 21st century Hotel, Chinese Clothing Association routine Vice-chairman Jiang Hengjie, Chinese nation commercial message center routine Assistant Director king Yao, Chinese clothing newspaper organization head child leaders and the honored guest and so on fine jade of attends a meeting to deliver a speech. At the meeting, Zhejiang Province clothing profession association vice-chairman, children's clothing branch President Ye Xiandong introduced from 2007 to 2008 the Zhejiang children's clothing industry brand constructs in this year the swift development successful experience, and the issue of concern 11 has given the exhaustive reply on the attending honored guest and news media reporter.
in 2007, the Zhejiang Province clothing profession association children's clothing branch proposed after making the Chinese children's clothing brand first big province the slogan, Zhejiang children's clothing many brands obtain in 2007 successively the Chinese ten big children's clothing brands, the Chinese well-known trademark, the Chinese exempting from inspection product, the Zhejiang famous brand goods, the Zhejiang Province famous trademark and so on many great honor, the Zhejiang children's clothing the first perfect score answer paper which delivers road in the brand development.
Attends China international clothing exposition from these two year Zhejiang children's clothing enterprise to look that the Zhejiang children's clothing becomes an exhibition's luminescent spot more and more, regardless of from participation enterprise quantity, from the overall image, the exhibition region scale had the distinct enhancement compared to the former years. For the practical advancement children's clothing brand big province construction, in 2007, the Zhejiang Province clothing profession association children's clothing branch presents for the first time by the Zhejiang children's clothing delegation's form at China international clothing exposition, causes the professional to pay attention enormously. This indicated that under new market environment, Zhejiang children's clothing profession in consolidated and in promotion existing industry superiority foundation, will devote in realizes produces big province by the children's clothing to the brand big province transformation and the promotion.
At present, Zhejiang's children's clothing profession already started to form a highly regarded brand troop. The Zhejiang children's clothing industry is becoming installs after the adult, national children's clothing brand construction forerunner. Is different with other children's clothing industry colony, Zhejiang's children's clothing industry has the thick market characteristic and own superiority. Bases in the market development Zhejiang children's clothing brand, was opposite has own superiority in other industrial colony, was keen to the market response antenna, the speed was quick; Is big to the brand design cultivation's investment dynamics.
This year, is the Zhejiang children's clothing brand second time presents China international clothing exposition by the collective image, passes through this year endeavor, we are not difficult to see the Zhejiang children's clothing profession to strengthen the extension, profits from the last year existing strong trend, the scale brand effect, improves Zhejiang Province children's clothing profession two to be small gradually, the middle big Chinese olive present situation, raises the children's clothing Production enterprise's brand consciousness and the operation foundation emphatically, promotes Zhejiang's children's clothing enterprise brand construction and the cultural reconstruction positively.
Enable a cloth unlined upper garment to become one culture, makes good use of the team strength is the Zhejiang clothing profession association children's clothing branch makes the children's clothing profession brand development the core. The unification image, the unification slogan, the entire team struggles together.
By the end of 2007 incomplete statistics, the Zhejiang Province children's clothing enterprise has reached 7000, proliferates Huzhou, Wenzhou, Hangzhou, Shaoxing, Ningbo, places such as Jiaxing, formed one to have the suitable scale and the strength industrial system, has emerged red yellow blue, Para Para, now virgin king, golden young master, tree, Bei Bei reluctant to part and so on one batch of Zhejiang famous brand goods and province famous trademark.
Road in on the Zhejiang children's clothing enterprise development brand, for can help people overcome their difficulties to the enterprise, knew the brand superiority, the initiative standard management, the Zhejiang clothing profession association children's clothing branch has managed a series in view of the brand construction seminar, invited the clothing profession the expert, the brand management's expert and so on came is enterprise teaching, guidance enterprise, in the brand founded most important practices the internal strength, strengthened the brand culture and the outstanding talent troop's construction.
Moreover, the industrial colony and industrial park's establishment has provided places of the many convenience to the Zhejiang children's clothing brand accumulation development, at present has become the scale the children's clothing industry colony to include, wishes luck on moving to a new home the domestic children's clothing production main item status the Huzhou Zhili Town, Zhili Town in 2002 names by China Textile industry Association and the Chinese Clothing Association as the Chinese children's clothing famous town. The start later soup Pu Town knitting children's clothing industry colony, also the development momentum was at present swift and violent, has filled in the province the knitting children's clothing's blank. In addition, is known as the Wenzhou children's clothing first village the Yongjia bead Gully children's clothing specialized village, used the Wenzhou overseas Chinese trade the superiority, the success has realized by the domestic market wholesale primarily to export trade market reforming primarily.
Industrial colony's development model, also has drawn the children's clothing producers' goods, equipment and so on upstream related industry the development, also has facilitated the children's clothing professional market as well as other supporting industrial growth, has laid the good foundation for the Zhejiang children's clothing industry new leap frog development.
After one year careful cultivation, Zhejiang children's clothing brand in 2007 in Chinese ten big children's clothing brand evaluation, Zhejiang red yellow blue, Para Para, the virgin king three brands has the honor to receive the Chinese ten big children's clothing brand title now. Not only that red Huang Lan also at one fell swoop takes the Chinese well-known trademark and the Chinese exempting from inspection product great honor.
In Zhejiang Province, Para Para, red yellow blue, now the virgin king, the tree four brands has obtained the Zhejiang famous brand goods title; Para Para, golden young master, red yellow blue, now the virgin king, Bei Bei reluctant to part is recognized for the province famous trademark.
It is not difficult to see, this year Zhejiang children's clothing brand's cultivation has the remarkable result, passed through this year endeavor, Zhejiang's children's clothing profession already held the quite partial shares in the Chinese children's clothing industry high-end market, the Zhejiang children's clothing industry also already occupied in the Chinese children's clothing's industry development accumulated its important position, but realized from the Zhejiang Province children's clothing from produces big province also to have the very long very difficult path to the brand big province ultimate objective to walk, on present's path, the conformity resources, will form the joint effort, sped up the new round Zhejiang children's clothing industry the promotion, to realize the Zhejiang Province children's clothing industry from the productionAlready became the Zhejiang Province children's clothing enterprise's mutual recognition big province to the brand big province's ultimate objective.
The Zhejiang Province children's clothing industry already held the noticeable position at present in the entire Chinese children's clothing market, is playing lead goat's role, we have the reason to believe that the Zhejiang children's clothing brand construction will move toward for China's children's clothing brand makes the proper contribution magnificently.
Attends this conference also to have Beijing Clothing Institute Professor Hu the month, Chinese Clothing Association vice-chairman, Zhejiang Province clothing profession association President Feng Dehu, Zhejiang Province clothing profession association vice-chairman concurrently Secretary General Han Licheng, Chinese Clothing Association Children's clothing Specialized Committee Secretary General Liu fine, as well as Zhejiang Province clothing profession association children's clothing branch Vice-chairman Zhou Zhihong, the king is blue, Shen is strong, Pu Xinquan and so on.
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