Where does the family spin the express steamer next station to sail to

    - - visits the country to spin association president, Chinese Trade association Spinning and weaving Profession Branch Vice-chairman Yang Zhaohua

    Little while ago, the country spun the association new session of leader collective to be born, lets the entire field fill the hope, the people wanted to know anxiously, the family spun this express steamer, where did the next station sail to? Here refers to the express steamer has two stratification plane significances: First, stands looked in the entire textile industry chain link, the family spins the profession is the textile profession develops one of quickest industrial; Second, every year August conducts the Chinese international families spin the exhibition are one of convention economic growth quickest exhibitions. Has heavy responsibilities, the country will spin the association to outline what kind of blueprint? Times does not wait for us, the country will spin the association to extend what kind of service?

    Exhibition weathercock

    Soon conducts in August the family spins on the big exhibition, the people will see that to many innovation's contents, this will explain the association service industry many actions. The country spins association president, Chinese Trade association Spinning and weaving Profession Branch Vice-chairman Yang Zhaohua when accepts the newspaper to interview said.

    In his opinion, the exhibition is actually a huge information place of origin, the field attention family spins the value information, like popular, the design, the tendency, the marketing, the brand and so on, will overflow continuously from the exhibition.

    Perhaps, combs exhibition's innovation content, can let the human grasp the association service industry clearly pointed and the pragmaticality.

    In August will spin the big exhibition to flash before four big luminescent spots. Yang Zhaohua disclosed.

    First, depth straddling of zones cooperation. The association the assistance will spin the enterprise and the furniture, the family decoration, the indoor design enterprise carries on the straddling of zones exchange, strengthens the related profession overlapping and the engagement, through integrated marketing channel and unification actions and so on management mentality realizes information resource sharing and the coordination, outside borrows the brain, goes to sea taking advantage of the ship, seeks for the development turning point, realizes the co-prosperity altogether to win.

    Second, optimized industry layout. The association will guide the enterprise rich product class, the coordinated region spins the industrial necessary development, the construction industry coordination system, forms the industrial supplementary promotion, the enlargement international competition superiority. At this exhibitions, the bed region will expand further, the towel brand will arrive all in full, the curtain skill still massively displays.

    Third, restoration fashionable culture. Under the homogenization tendency, the brand culture's superiority will be the enterprise competitive power, the association will pay great attention the family to spin the cultural reconstruction, the rich brand culture connotation, the promotion brand culture value, in the production, will expend, circuit creation product sign value. This exhibitions will unfold the non-material cultural heritage, and introduces Dunhuang art culture for the first time, the definition spins the fashionable content again.

    Fourth, strengthens the profession diplomacy. The opening is the enhancement economic growth power important condition, walks is the important strategic choice positively, is the family spins the intrinsic request which the enterprise grows strong. The association will revolve the enterprise to need, provides the service, reflects the demand, maintains the rights and interests, standard autonomy. The enterprise in the introduction international advanced craft, equipment's at the same time, dares to introduce the research and development, managerial talents and so on channel, outside borrows the brain, realizes the enterprise to innovate once again. This exhibitions, had at present from 23 national and the local more than 150 enterprise registration participations, at the appointed time will conduct the domestic and foreign families to spin the docking meeting.

    Brand future

    The country spun the brand still to take many tortuous paths on the vanguard path, but this kind of exploration was necessary, was worth encouraging. Yang Zhaohua said that the star speaks on another's behalf, advertisement bombing is only the brand construction external manifestation, but intrinsic initiates the cultural way.

    The commodity existence's value lay in changed consumer's life style. The marketing end point is the brand, the brand end point eagerly anticipates the life style. What the enterprise makes is the product, the marketing is the life style.

    Is bigger than the demand in the supplies, the product or the service difference is not obvious, specially the core function difference nearly is zero time, how does the brand set up own characteristic to distinguish the competitor? How by oneself bright individuality attraction user? The best method is pours into the life style the brand the core value. In each kind of theory floods the enterprise operator brains time, the life style marketing can help the enterprise to know the brand existence clearly the value and the survival way.

    The brand marketing's key is the product can let the customer have the life style association, if produces the life style association consumer no longer to pay attention to the product itself, will also reduce to the price sensitivity, otherwise the consumer nitpicks to the product function and the price. When nitpicking product, the consumer is rational. When has the life style association, the consumer is perceptual, easy to get excited. The impulsive purchase is instantaneous produces, depending on is not the product, but to product life style sensation.

    Yang Zhaohua believed that the family spins the culture to manifest in the physical product design production process cultural creativity as well as the physical product expense process esthetic value, the enterprise to the producer, the consumer as well as the environment community responsibility. If the country spins the profession to grow out of nothing is along with the people living standard unceasing enhancement, depends upon fills the market blank to develop, then the country spins the profession to many to depend upon the family from big to spin the culture, eagerly anticipates the life style to realize.

    Depth service

    The service is the association manages the exhibition objective, under the current economic situation, association's service level and the grade of service is very important. Yang Zhaohua said.

    The family will spin the association to aim at the profession Leading enterprise, the small and medium-sized enterprise locates the different development phase different characteristic in the developmental strategy, the industrial policy, the technology advancement, aspects and so on market development provides the target-oriented service, the guidance profession realizes the reforming promotion. The association will play the place association's link role, strengthens the place association's cohesive force, causes the place association to become the important nucleus. The association also the deep research industry colony characteristic, seeks for the family to spin the industrial colony road of the promotion, the guidance colony cooperates thoroughly, the building collective services platform, promotes the region brand image, embarks from the local resources energy and the current economic condition, the design leadership product, the superiority product, the characteristic product, the research industry chain link, from aspect opposite parties and so on spatial time spins the industrial development to carry on scientifically, reasonable, the practical industrial plan.

    The association grade of service's height, the service effect's quality, the immediate influence to association's prestige and the prestige, the family will spin the association to innovate unceasingly the work mentality and the ways and means that the development service space, the deepened service level, will enhance the service effect, will serve the promotion association to work comprehensively. Yang Zhaohua emphasizes the depth service like this regarding association's important meaning.

    The current family spun the economic situation to have the profound change, the energy conservation reduced the platoon, the low-carbon environmental protection, the circulation economy already became industry in the mutual recognition, but how did the family spin the profession to cling the situation to reform fast, made the structural adjustment, realized the quantity price to rise together, was the realistic difficult problem which needed to solve. Spins the profession speaking of the family, the association will continue to initiate the profession green competition, the guidance enterprise knew soberly the present profession the high speed development situation, pays special attention to enterprise's market localization earnestly, the brand localization and the functional localization, strengthens the profession protection, establishes the standard the production, the management order, guarantees the profession sustainable development.

    If on one 10 years are the family spin the industrial agglomeration, fermentation and cultivation 10 years, then the next 10 years are the family spin the industry to spurt thinly, rises for 10 years which and harvests. The people are hoping for brand-new, advances boldly the family spins the time arrival.