This summer, the movement is the absolute lead. Not only the South African World Cup athletic field just is luxurious, brings is a soccer rich and powerful family grand feast, has initiated a sportswear's fashionable gluttony. Does not like the soccer again human, also does not shoot a look at the fashionable like Hollywood stars unavoidably on the television the football players, also will pay attention has a look at the Armani western-style clothing which the English team players will put on, the top which Meysey and so on world-class star player foot will put on to fight the boots. But outside the athletic field, the movement and the fashion already grafted in one, the majority consumers were putting on the movement clothing, was not for the movement, but to install the movement, to relax the leisure!
The movement also needs the fashion
The modern urbanite rhythm of life is too quick, although the healthy idea strikes root in the hearts of the people, actually cannot guarantee that every day makes the movement, also but the hope seems both has the vigor the new tide. Obviously, the sportswear cannot satisfy this kind of giant market demand.
China's sportswear from imitates other people to start to develop, the sportswear sales volume huge already to the region which was in flood. Because own design's insufficiency and the image are not good, which brand is very difficult to have to look like Nike, Adidasi such, even if rejects Logo, the consumer is one can identify. Looked like in many consumers, lacks the fashionable element the sportswear already to become simpletons' uniform.
The leisure is in the present age life style a most important content, more and more consumers hope when the leisure can also maintain the fashionable contour, particularly can make up in the stature ingeniously the flaw, highlights the stature the merit. Puts on the movement clothing is certainly not for the running marathon, but for the fashionable leisure, I hoped that does not need to be skilled in the skill to be able to enjoy the movement vigor 0.1 movement fashionable clothing to support the wholesale to say at the same time.
Movement fashionable fervor collision
The movement and the fashion two domain's mutual seepage, affects long-standing. The fashionable clothing brand realized truly to the movement importance, was actually the 1990s's matter .1994 years, the George , Armani to participate in the World Cup the Italian team to design the clothing, sought earliest star player model David , James, afterward has designed the FA Premier League Newcastle regiment, the Chelsea Club team clothing, has opened the market taking advantage of the soccer in the world.
This time, nearly each high-end fashionable clothing brand has promoted the line of motion. Under Armani's lead, the renowned designer starts with the pure movement brand cooperation to design the pure sportswear. Britain fashion designer Si Taila , Macartney promotes the fashionable clothing funds for Adidasi in the sportswear trade to be most successful, achievement fashion industry and movement industry ideal cooperation model. However, some high-end fashionable clothing brand actually family background in sportswear. For instance, take the abstract dye printing as characteristic Italian brand Puccini.
Internationally, the sportswear divides into two broad headings generally: One kind aims at competition's specialized sportswear, in lining choice more specialized, the technology content is higher. Along with media attention promotion and people to sports craving promotion, but also has the factor which the whole world retransmits, also started in the design to join the fashion element, in did not affect under competition's premise, caused it to be more artistic; Other one kind is aims at outside the athletic field the movement life attire, was bolder in the lining use, applies many impossible lining, the design element fashionable feeling to be stronger, clothing even more sex appeal.
Sport fashion recent years gave off heat the shining reason because also it had both Yi Zhuoxing, functionality and comfortable characteristic. Remembered that in childhood many people will shut out the sweatshirt very not fashionable clothing, but after Y-3 promoted, Youji Yamamoto to everybody has proven with the same material, so long as after the design and the detail used fashionable clothing's processing then similarly had the fashionable clothing taste, the movement fashionable clothing starts to receive the attention. Specially had both attractive and the functionality in its price suitable situation!
Only for chase movement feeling
After the fashion and the movement blend, between the fashionable clothing and sportswear's boundary is fuzzier. Looks like in the designer, a sportswear did not know that should judge it from the functionality from the esthetic angle. But looks like in the consumer, then experiences fully and satisfies that which unifies in the fashion and the movement satisfied and the new tide.
Was born in 1960 Italian movement fashionable clothing brand pioneer Robe Di Kappa (i.e. RDK), although made the movement fashionable clothing, was also the movement brand, but was not an emphasis specialized movement brand. What it pays attention is more is the life style. With the fragrant nai son, the bright cloud patterns, high-end brands and so on Fan Sizhe compare, the RDK line of motion is not moves from the high-end to low, but depends from the specialized tendency fashion. The Robe Di Kappa design is fashionable,designer kids clothing, the lining feel movement, I can bear, this is the RDK brand with the other high-end brand biggest difference, is also I chooses the RDK brand most important reason. A young consumer specialized expressed his view.
Ascends happy road Dunhill Chief Creative Officer Kim jones is takes the lead to break one of the true thing and sportswear boundary cutting edges. He designs the clothing becomes creates the 21st century men's clothing essence the creation. He fills fully the fashion element application in his bones the movement taste above clothes, accurate plane constitution and design hypothesis, iron grey department,girl dresses, good-fitting tailor, but the detail place also has the smart-alecky weasel dye printing and Monogram, becomes spongy presses the wrinkle Tee, a little ties tight Knitwear, the sleeve baseball trousers, the bicycle short, let the human look had the movement impulsion.
Thanks the Lome the Adidas series to sell very well, truly also attractive, that added nearby many lotus leaves and inlays bead's manual bullfight to take Track Suit to link Chen Yixun to put on has scolded zha the presentation ceremony.
Domestic movement brand variation road in where
Looks like in domestic senior sportswear designer Meng Xianfang, after in 2008 Beijing Olympic Games, sportswear's fashion already became one kind of trends in the world. He believed that the domestic movement brand cannot be detained in the present stage, but has wasted the giant market demand. Must in the existing foundation, the bold innovation, integrate our nationality the culture design element, takes a variation development path.
Because of media network's developed, the consumer obtains news even more multiplex, expends the idea is also keeps pace with the times, is more nitpicking to clothing's choice. Meng Xianfang said that if the brand enterprise wants to complete, then should walk before consumer's idea. But says from the purer design angle, the designer needs to walk in front of the market, must handle in the future the tense matter, can satisfy now the consumer to the fashion chase, can satisfy the market the demand.
Fashionable and the rich technical color's movement fashionable clothing both has fashionable clothing's esthetic effect,cool kids clothing, also manifested sportswear's innovation spirit and the vigor, no wonder more and more consumers were deeply in love in them, not only caused oneself many movement stars makings Fan, also gave installs the movement the fashionable leisure life to increase several point sharp color. The innovation and the investment are the only ways which the enterprise subdues, only then expands the technical research and development investment, stands in the fashionable front innovative design, only then can enter more and more consumer's fields of vision unceasingly. Cherishes for the consumer can create and the accumulation brand value unceasingly, goes out the enterprise and the brand development continues forever the road.
